How Do You Avoid Going to the Gmail Promotions Tab?
16 quick ways to improve open rates by getting your email to the primary tab every time!
1. Warm up your email account
Verify your email list. Unverified emails are risky, as some of them may be invalid. Sending emails to such addresses may cost you a high bounce rate and suspicion from ISP.
Check your SPF, DKIM, and DMARC records. These security mechanisms will help you avoid your emails getting lost. Increase the number of sent emails gradually. Start with 20-25 letters per day and increase the number by 25% every next week.
2. Ask your subscribers to help you
The most sure-proof way to get to your user’s Primary tab is to ask them to move your emails there from Promotions.
3. Segment your email list
4. Send personalized messages
Address your subscribers by name, the way you’d address your friends.
Use personalized subject lines.
Making the content of your emails unique and relevant to your users.
Snov.io email drip campaigns allow you to build personalized email sequences based on your recipient’s actions. As such, your subscribers will get different follow-up letters if they open the initial email, click a link in it, or ignore it. This way, you will knock at their Gmail at the right time with the right message.
5. Use minimum links
Reduce your links to a max of 3 that includes the an unsubscribe link.
6. Don’t add too many images
Having too many images usually indicates the letter is promotional.
7. Send emails with more plain text
Limit the figures, and colored fonts, your email should look like a personal conversation with a friend.
8. Improve open rates through your CTA
Change the “Buy now” to “Yes, I’ interested” or “I want it.”
9. Be careful with headers and footers
Email campaigns must include an unsubscribe link to be considered legal.
10. Ensure your email content brings value
11. Think about sending time
What time is most popular for your subscriber interaction. For most people, it is 8 or 9 am!
12. Beware of long emails
13. Check your sender email address
Besides, ensure that your sender address coincides with the reply-to address.
14. Be careful about using emails sent via RSS
15. Use A/B testing to improve open rates
A/B testing the process of sending one variation of your campaign to a subset of your subscribers and a different variation to another subset of subscribers, with the ultimate goal of working out which variation of the campaign garners the best results.
16. Refrain from promotional language
Using these words ensures that the email will be sent straight to Gmails promotional tab, unlikely to be read.
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