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3 Simple Strategies to Attract High Quality Leads

  1. Target 
  2. Attract and Cultivate 
  3. Convert 

3 Favorite Target Audiences

  1. Searching for “Your Thing” by category 
  • If your thing is “Weight Loss”, then search for “How Do You Lose Weight.” 
  1. People who have a custom of buying your thing 
  • These are Chronic Buyers/Passion Buyers
  • They bought a wedding photography set; they might buy a baby’s picture set. 
  • They bought a protein shake in the past, now they keep searching for the next shake.
  • Golf buyers are Passion Buyers.
  1. People who have a problem that “Your Thing” can solve. 
  • Talk to them about acne before you sell them your skin cream. 

How Do you Find Your Target Audience?

Where do they congregate, visit or what do they follow?

  1. What Facebook groups do they belong to? 
  2. What forums do they visit? 
  3. What events do they attend? 
  4. Who are the gurus that they follow?
  5. What magazines do they follow? 

Go to those places and…

  1. Extract your information about your target audience 
  2. Show genuine interest in helping others
  3. Lead with value.

Don’t appear company centric or product centric. 

Strategies to Grow Your Email List

Strategy 1

  • Sticky strategy 
  • Grab a stack of 10 sticky notes 
  • Post ideas, and strategies that comes to your mind on what you could give away .

Strategy 2:

How to create a freebie:

  • What question does your audience ask you all the time? 
  • What quick thing could you help them with right now? 
  • What are the challenges and desires? 
  • Where do they need help the most? 

*** These are items that you should know and refresh every six months with a survey.

3 Steps to grow Healthy Intentional and Profitable email list after you find your ideal customer:

  • Define how you add value 
  • Define who you serve 
  • Define how much you’re willing to pay to attract the ideal customer 

FB 

  • Explore groups 
  • What do people think these groups are talking about, having trouble with, etc. 
  • Jump in and help as an expert not a promoter 

More Strategies to Grow Your Email List

  • Use Instagram stories to connect with your audience
  • Ask-ask-ask 
  • What is that one thing that gets in the way to build your email list?

Time-knowledge-technophobia-chasing clients-chasing dollars-website issues?

  • Do not forget to nurture your email list. 

How do they come to a decision? 

  1. Do they ever ask questions before making a buy decision?
  2. Do they struggle with a problem that “Your Thing” can solve?
  3. Do you have stories of people who experienced something awful because they did not have “Your Thing”?
  4. Stories or testimonials from people who use “Your Thing” and got great results 
  5. Tips that people share on how to increase the enjoyment of “Your Thing”. 

Be Customer-Centric.

Target audience

How do they come to a decision? 

  1. Do they ever ask questions before making a buy decision?
  2. Do they struggle with a problem that “Your Thing” can solve?
  3. Do you have stories of people who experienced something awful because they did not have “Your Thing”?
  4. Stories or testimonials from people who use “Your Thing” and got great results 
  5. Tips that people share on how to increase the enjoyment of “Your Thing”. 

Remember MARKETING IS TALKING to your prospect, not selling to them!

Season of Promoting 

Why do you want to accomplish when you are not launching; just promoting?

  1. You want to nail your ideal avatar. 
  2. You want people to learn to trust you that you got the goods.
  3. If you pay attention in the off season, your audience will be willing to listen and share more. What a time to connect because you identify with them. 

The 90-Day Launch

Pre-Launch

  1. (First 30 Days) Ideally 4 FB Lives. Focus on general content on your topic.
  • Ideal customer wants to know that you feel them and totally understand them. 
  1. (Next 30 Days) Ideally 4 FB Lives before the open enrollment to the webinar. Focus on more specific content on your launch topic.

Ideal customer wants to know that now that identify with them, you are going to entertain…  

  • What are the top 3 objections and challenges the ideal customer is facing? 
  • 3-5 Limiting beliefs and mindsets plaguing the ideal customer. 
  • 3-5 Deep desires they have now. 

Launch

  1. (Third 30 Days) Fill up your Webinar. Use ads. Content taken for the more specific last 4 FB Lives. Post links to FB Lives.

Get their mindset open to invest in you and what you need them to buy.

Always be Aware of…

#1 What are the results I promised to my tribe? 

#2 What is the best-quickest possible way I can get my buyers from point A to point B? 

#3 How do my students want to learn the content (poll them)?

Check these important must haves:

*** A course you have not validated will not sell

*** A course that does not promise a result will not sell. 

*** A course with too much content will not sell 

***A course that is overpriced will not sell. 

Sincerely,

Tommy A.

COO Bottom Line Strategy

Small Business Strategist

[email protected]

Visit our website: http://www.bottomlinestrategy.com/blog

P.S. While you’re here, please enjoy my free recipe book, 6 Immune-Supporting Soups